Grounding Roots

I was accepted into an art competition called Design-a-Thon hosted jointly by Buffalo State University and New Era Cap, and placed into one of six teams of three: A graphic design student (myself), a fashion design student (Grace Maldonado), and a merchandising student (Holly Nagel.) Our project “Grounding Roots” won the competition, decided by judges who are employees of New Era Cap.

Over the course of 20 hours total, we utilized clothing provided by New Era Cap, to cut, fold, sew, spray paint, and glue together onto a mannequin to create a work that is more a sculpture than clothing.Over the course of 20 hours total, we utilized clothing provided by New Era Cap, to cut, fold, sew, spray paint, and glue together onto a mannequin to create a work that is more a sculpture than clothing.

This piece is meant to celebrate women establishing their roots in male-dominated fields, particularly the women who staked their place at New Era Cap such as Valerie Koch, and those succeeding in women’s sports leagues such as the PWHL and the WNBA. As well as up and coming female students like my two teammates and friends who authored this work.

Front view of the sculpture
Frontside angle of the sculpture
Backside angle of the sculpture
Closer view of the back of the sculpture, waist level to the back of the head.
Close up view on the sculptures pink and yellow flowers.
Close up view on the front of the sculpture's lower body featuring the roots and thorns/scars.
Close up view of the top of the sculpture.
The abstract of Grounding Roots, which reads: 
"Just as Valerie Koch grounded herself in a male dominated field by working at New Era Cap, introducing technical advancements through embroidery. Our design is a representation of all women who are establishing themselves in male dominated fields. Women in professional teams like the Professional Women's Hockey League (PWHL) and the Women's National Basketball Association (WNBA) are partnering with brands that are rooted in progress towards equality, such as New Era Cap. As more women triumph in leveling out industries long oversaturated with men, they become role models to women of all ages. Showcasing that no matter the profession, they belong.
Beginning from the earth at the base, the roots of the construct climb up a diversity of textures. Including scars reflecting the hardship overcome, and thorns demonstrating the sharpness needed for that effort. Leading to a growth of lush greens and bright blossoming flowers inspired by those embroidered by Valerie Koch, nurtured by success, representing a hope to the future of women in sports and the arts.